I have always loved this yogurt, I add my own fruit and it still tastes like yogurt. I don’t like most of the yogurts today because they do everything they can to make it not taste like yogurt. I was in Bulgaria recently and learned that the Bulgarian culture used for this yogurt is special because it is a naturally occurring bacillus found in the air there. It is peculiar to that area and most Bulgarians make their own yogurt from it. Aren’t they lucky! – Judy