The Health Food Industry

White Mountain Foods | January 9th, 2019

In his latest blog post, our CEO Jeff Murray examines the so-called “natural foods” industry:

“The marriage of the conventional food industry and the health food industry gave birth to the natural foods industry because their focus was on providing what they called “all-natural” foods, an artificial construct with marketing soundbite appeal that reflected their focus on profit instead of health. The trick was that an ingredient list could be “scrubbed” to look all-natural when it really wasn’t. The food product was the same health negative product, but it now had an all-natural sounding ingredient list. For example, MSG was converted to seaweed extract, and sugar became cane juice.”